Q: What is SEO?
A: See our definition on our web page called, “What is SEO?”
Q: Is SEO a fad that’s sweeping the Internet and could soon fade away?
A: No. SEO is a cumulative body of best practices built up for several years now that keeps being refined by both the search engines and practitioners of SEO. It will continue to be a critical aspect of building and maintaining a website in the long term. As long as Google and other search engines serve up results to web users, SEO will matter.
Q: Is SEO expensive?
A: No, it doesn’t have to be. A huge job - such as the complete rewrite and redesign of a site with 100s of pages is likely going to cost you tens of thousands of dollars. Smaller-scale projects, whether in size of pages and/or choice of service (just strategy? strategy through implementation?) will generally run you a few thousand dollars, for the one-time upfront costs.
Q: How do I measure my ROI on Search Engine Optimization expense?
A: Fortunately, it is simpler to measure your return on investment on SEO than on some other marketing efforts (such as magazine ads). Improvements in your search engine rankings indicate that your SEO best practices are working, and more complex analysis is possible to ascertain exactly which keywords/terms are getting you the best rankings.
Q: What if I don’t practice SEO on my website?
A: Rest assured that your competitors are - or soon will be - embracing search engine optimization. You will fall behind in the built-in marketing channel known as the Internet.
