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	<title>WritingSEO</title>
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	<link>http://www.writingseo.com</link>
	<description>Get Found Online</description>
	<pubDate>Sat, 13 Sep 2008 15:42:09 +0000</pubDate>
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			<item>
		<title>V is for VSEO, D is for DAO</title>
		<link>http://www.writingseo.com/archives/v-is-for-vseo-d-is-for-dao</link>
		<comments>http://www.writingseo.com/archives/v-is-for-vseo-d-is-for-dao#comments</comments>
		<pubDate>Sat, 13 Sep 2008 15:29:40 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[digital assets]]></category>

		<category><![CDATA[DAM]]></category>

		<category><![CDATA[DAO]]></category>

		<category><![CDATA[digital asset management]]></category>

		<category><![CDATA[digital asset optimization]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=107</guid>
		<description><![CDATA[Search Engine Optimization practices for Videos (V-SEO) and on a broader scale, Digital Asset Optimization (DAO) aka Digital Asset Management (DAM) are hot new ways of getting your web pages ranked well within search engine results.]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/v-is-for-vseo-d-is-for-dao/feed</wfw:commentRss>
		</item>
		<item>
		<title>You Say Conversion, I Say Confusion&#8230;</title>
		<link>http://www.writingseo.com/archives/measuring-seo-and-sem-by-different-metrics</link>
		<comments>http://www.writingseo.com/archives/measuring-seo-and-sem-by-different-metrics#comments</comments>
		<pubDate>Thu, 11 Sep 2008 15:02:22 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[metrics]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[social media optimization analytics metrics conversions]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=216</guid>
		<description><![CDATA[The end game for all search marketers - whether we&#8217;re focused on getting you on page 1 in Google search results, or social media optimizing your business, or fine tuning your PPC campaigns - is, obviously, conversion.
Ahh, the holy grail of conversion - the sweet spot where traffic meets action, which results in revenue!
But what, [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/measuring-seo-and-sem-by-different-metrics/feed</wfw:commentRss>
		</item>
		<item>
		<title>Articles About Using Social Media as a Marketing Tool</title>
		<link>http://www.writingseo.com/archives/articles-about-using-social-media-as-a-marketing-tool</link>
		<comments>http://www.writingseo.com/archives/articles-about-using-social-media-as-a-marketing-tool#comments</comments>
		<pubDate>Tue, 02 Sep 2008 21:36:45 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[social media]]></category>

		<category><![CDATA[flickr]]></category>

		<category><![CDATA[Internet marketing]]></category>

		<category><![CDATA[ning]]></category>

		<category><![CDATA[SMO]]></category>

		<category><![CDATA[social media news release]]></category>

		<category><![CDATA[social media optimization]]></category>

		<category><![CDATA[social media press release]]></category>

		<category><![CDATA[social media release]]></category>

		<category><![CDATA[squidoo]]></category>

		<category><![CDATA[technorati]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[utterz]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=377</guid>
		<description><![CDATA[I follow a few dozen blogs, forums and other sites about social media optimization, so it's tough to pick just a few "best" articles about using social media as a marketing tool.]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/articles-about-using-social-media-as-a-marketing-tool/feed</wfw:commentRss>
		</item>
		<item>
		<title>SEO-Bashing is Sooo Yesterday</title>
		<link>http://www.writingseo.com/archives/seo-bashing-is-fashionable...-for-now</link>
		<comments>http://www.writingseo.com/archives/seo-bashing-is-fashionable...-for-now#comments</comments>
		<pubDate>Fri, 29 Aug 2008 13:21:12 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Internet marketing]]></category>

		<category><![CDATA[mainstream media]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO. search engine optimization]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=381</guid>
		<description><![CDATA[Some traditional, mainstream media continues to have a hate-on for the field of Search Engine Optimization&#8230; Why, when it&#8217;s been proven so effective in generating new business? Ah, there&#8217;s the rub..!
The green-eye monster plays no small part in the SEO-bashing. Offline publishers and old-school web marketers are jealously eyeing the fruits of SEO and deciding [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/seo-bashing-is-fashionable...-for-now/feed</wfw:commentRss>
		</item>
		<item>
		<title>When Social Media is, Literally, Outstanding in Your Field</title>
		<link>http://www.writingseo.com/archives/when-social-media-is-literally-outstanding-in-your-field</link>
		<comments>http://www.writingseo.com/archives/when-social-media-is-literally-outstanding-in-your-field#comments</comments>
		<pubDate>Sun, 24 Aug 2008 10:50:02 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[social media]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[social media optimization]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=316</guid>
		<description><![CDATA[No industry is unsuitable for social media, right?
That&#8217;s what folks in my field would like to believe - and it&#8217;s what I&#8217;ve counseled clients. But I will confess I&#8217;ve harbored my secret doubts about some industries being likely to embrace, or gain much, from the world of blogging, Twittering, forums, YouTube, podcasting, Facebook and the [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/when-social-media-is-literally-outstanding-in-your-field/feed</wfw:commentRss>
		</item>
		<item>
		<title>Remember George Costanza&#8217;s Dream Job?</title>
		<link>http://www.writingseo.com/archives/remember-george-costanzas-dream-job</link>
		<comments>http://www.writingseo.com/archives/remember-george-costanzas-dream-job#comments</comments>
		<pubDate>Sat, 16 Aug 2008 13:59:24 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[navigation]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=286</guid>
		<description><![CDATA[Information architecture? Persuasion architecture?
When I first heard these terms, I thought of the Seinfeld episodes where  George Costanza pretends to be an architect, a profession he considers the most venerable. (I know, my mind makes random connections!)
Persuasion and info architecture actually pertain to the optimum structure of a website, one that has the both [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/remember-george-costanzas-dream-job/feed</wfw:commentRss>
		</item>
		<item>
		<title>Lean Times Should Mean More SEO, Not Less</title>
		<link>http://www.writingseo.com/archives/lean-times-should-mean-more-seo-not-less</link>
		<comments>http://www.writingseo.com/archives/lean-times-should-mean-more-seo-not-less#comments</comments>
		<pubDate>Mon, 11 Aug 2008 06:49:41 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[strategy]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=268</guid>
		<description><![CDATA[Recession is traditionally a time to hunker down and survive as a company&#8230; but it can be a time to thrive instead - scooping up the customers of your competitors who go out of business.
A common mistake is to slash your marketing spend during tough times - precisely when you need to boost efforts to [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/lean-times-should-mean-more-seo-not-less/feed</wfw:commentRss>
		</item>
		<item>
		<title>Write it Right the First Time</title>
		<link>http://www.writingseo.com/archives/write-it-right-the-first-time</link>
		<comments>http://www.writingseo.com/archives/write-it-right-the-first-time#comments</comments>
		<pubDate>Thu, 07 Aug 2008 09:30:45 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[writing]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=154</guid>
		<description><![CDATA[I&#8217;m contracting with an interactive ad agency right now on an SEO writing project. They actually have a full-time copywriter on staff - but he isn&#8217;t trained in SEO, so he strictly writes print ad copy. But why is this the case - and at a leading agency with big clients?
As Thom Schoenborn at PopArt [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/write-it-right-the-first-time/feed</wfw:commentRss>
		</item>
		<item>
		<title>Measuring What&#8230;?</title>
		<link>http://www.writingseo.com/archives/seo-analytics</link>
		<comments>http://www.writingseo.com/archives/seo-analytics#comments</comments>
		<pubDate>Tue, 29 Jul 2008 15:32:24 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[social media]]></category>

		<category><![CDATA[analytics]]></category>

		<category><![CDATA[social media metrics web 2.0 SEM search marketing searc]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=32</guid>
		<description><![CDATA[I have a friend whose sole job is to measure the success of social media - that is, the metrics on what prospects and customers are thinking and feeling and sharing in the social sharing/networking world of Web 2.0&#8230;
I hear his next gig is threading a camel through the eye of a needle!
But seriously, his [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/seo-analytics/feed</wfw:commentRss>
		</item>
		<item>
		<title>SEO &#8220;Double Dipping&#8221; is a No-No</title>
		<link>http://www.writingseo.com/archives/seo-double-dipping-is-a-no-no</link>
		<comments>http://www.writingseo.com/archives/seo-double-dipping-is-a-no-no#comments</comments>
		<pubDate>Thu, 24 Jul 2008 14:06:08 +0000</pubDate>
		<dc:creator>heather</dc:creator>
		
		<category><![CDATA[strategy]]></category>

		<category><![CDATA[keyword research]]></category>

		<category><![CDATA[keywords]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.writingseo.com/?p=147</guid>
		<description><![CDATA[You&#8217;ve paid an SEO company to conduct deep research on which search terms your prospects are using to find your product/service online. Many hours of keyword research that go onto your bill.
Then that same vendor turns around and signs one of your competitors as a client. Why is this a problem? Doesn&#8217;t a hard-working search [...]]]></description>
		<wfw:commentRss>http://www.writingseo.com/archives/seo-double-dipping-is-a-no-no/feed</wfw:commentRss>
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