Who Doesn’t Want to be an Authority Machine?

Who doesn’t want to be an “authority” on the Internet? Your company certainly does, and strategy is the way to get there.

I was thrilled to come across a terrific infographic by Vertical Measures that shows the key parts of the “machinery” you need to run today to be an online authority, focusing on:

1. Content - encompassing blogs, videos, webinars, infographics, whitepapers, ebooks, presentations, press releases

2. Social Media - such as Twitter, Facebook, LinkedIn, Google+ and Digg

3. Link Building - which includes sitelinks, powerhouse links such as .gov and .edu, etc.

In my opinion, the third pillar is too often overlooked these days, living as it does in the shadow of the newer, sexier siblings, social media and online content. But gaining credible links into your site, as well as strategically linking out to relevant and authoritative sites - is a key aspect of being a winner on the Internet.

Click on the image below for a full view of this amazing infographic!

What do you think? Sound like too much work to build authority for your website, or are you all the way in? Leave your comments here.