My son’s baseball team has a cheer: “WE’RE NUMBER 1, NOT 2, NOT 3, NOT 4… WE’RE GONNA WIN, NOT LOSE, NOT TIE THE SCORE!”
I’ve had that ditty in my head for weeks now since I wrote 20 new pages using SEO best practices for TheraVitae Co. Ltd, makers of VesCell adult stem cell therapy - and virtually every single new page ranked on Page 1 of Google’s search engine results within two weeks of them going live (surpassing even my best expectations)!!
We’re talking Page 1 spots - including many in the top 4 - for highly competitive, well-searched terms like “heart failure epidemic” and “the process of stem cells” and “health facts on the heart” (in the latter case, spot #1, ahead of authority sites such as National Heart, Lung and Blood Institute and leading health site MedicineNet)…
Included Video SEO
And more than a dozen other search terms/keywords, including those used for seven new optimized corporate video pages (such as the one optimized for “use of stem cell for heart repair” now on Page 1 of Google results). I’m a big proponent of Video SEO; I got this client to upload all of its patient testimonial videos to a few dozen of the leading video-sharing sites beyond just YouTube.
Great Rankings Also From an Optimized Blog
While most of my client’s Page 1 organic search rankings came from superlative SEO writing on the new pages from the microsite created, a handful of the first-page rankings came from the optimization of the corporate blog, plus links from other news aggregators, dozens of top blog search engines and directories in which I listed the company, and a new batch of inbound links from leading sites of related content.
Not to mention links born from the presence of TheraVitae/Vescell now on Twitter, Flickr, Facebook (driven by grateful patients), Squidoo, YouTube - the result of the Social Media Strategy I put in place for them.
Tight budgets didn’t keep this burgeoning biotech pioneer from taking the initiative to reach prospective patients - by getting on Page 1 and by joining online conversations.
May your own organization have the same foresight!
2 comments ↓
Not sure I care for that ditty/cheer - but everything else I concur with. Heather helped our company immensely and I would be happy to verify all the information in this post- just shoot me an email.
One thing I have to say is nobody will work harder for you. She definitely has the VesCell stamp of approval.
Sincerely,
Jerry Steele
Outreach Director
VesCell/TheraVitae
Thanks Jerry. In you I have a willing and very capable blogger, not to mention newbie Twitterer, Squidoo-master, etc.! I know you love what web 2.0 can do to help you reach seriously ill patients; more power to ya!
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