As if search engine optimization of text wasn’t enough to figure out and do well, now a smart business needs to be embracing DAO - that is, Digital Asset Optimization (or DAM as it’s also known: Digital Asset Management)… quite simply, SEO for digital media:
- V-SEO: videos are optimized by the use of title tags, having each video on its own web page, uploading the video to YouTube and other free video-share sites. Google is increasingly favoring videos in its search results.
- Image Optimization: using alt-tags for all images (photos, vector files) on your web pages. Plus including them in photo-sharing sites such as Flickr.
- Sound File optimization: similar strategies; getting ranked and linked through iTunes and places like Podcast Alley.
- Document optimization: same best practices around tagging, plus using services such as Scribd, a document-sharing site and SlideShare for sharing Powerpoint presentations.
OK, I don’t want to overload you… just want to introduce a whole new, exciting world of getting your word out - and not limiting it just to standard text.
SEO just keeps getting more and more interesting (not to mention more lucrative; more ways to optimize your online presence means more ways to bill! 
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