V is for VSEO, D is for DAO

As if search engine optimization of text wasn’t enough to figure out and do well, now a smart business needs to be embracing DAO - that is, Digital Asset Optimization (or DAM as it’s also known: Digital Asset Management)… quite simply, SEO for digital media:

• V-SEO: videos are optimized by the use of title tags, having each video on its own web page, uploading the video to YouTube and other free video-share sites. Google is increasingly favoring videos in its search results.
• Image Optimization: using alt-tags for all images (photos, vector files) on your web pages. Plus including them in photo-sharing sites such as Flickr.
  
• Sound File optimization: similar strategies; getting ranked and linked through iTunes and places like Podcast Alley.
  
• Document optimization: same best practices around tagging, plus using services such as Scribd, a document-sharing site and SlideShare for sharing Powerpoint presentations.

OK, I don’t want to overload you… just want to introduce a whole new, exciting world of getting your word out - and not limiting it just to standard text.

SEO just keeps getting more and more interesting (not to mention more lucrative; more ways to optimize your online presence means more ways to bill!