Social Media and Religion

At first glance, social media and religion might seem like strange bedfellows…

But they’re actually perfect mates. What could be more symbiotic than online collaboration to encourage sharing between believers, and/or to reach non-believers?

When I took on Toronto-based Liberty International Church as a client, you could say I “saw the light” as to the power of the Internet for faith communities.

Now, I am not a member of the clergy and I do not have a vested interest in Christianity conversion. Liberty church chose my company to design, develop, SEO, write and add social media to their web presence.

Media as a Social Agent of Change

I’ve discovered that the intersection of religion and social media is a ’sweet spot’ showing the role of mass media as a social agent, an agent of change.

This Toronto church -  whose main focus is to affect change in the lives of inner-city families in need - can now reach even more community members (and find more volunteers to help out) through their SEO and SMO-friendly website!

Here are just some of the ways Liberty International Church stays in touch with its congregation and searches for souls to save:

• Facebook
• Twitter
• YouTube
• Blogging
• Podcasting
• Polls/surveys
• Personalized profiles
• Coming soon: online campus (elearning)

So, I don’t know what your experience with church has been, but a place of worship that understands how to reach people using today’s methods of communications (beyond hard pew benches and dusty hymn books) is very exciting to me…

So much so that I just bought the domain, churchsocialmedia.com  - brings home the old-time “church social” (hoedown or picnic) to roost online!