SEO Pied Piper on Twitter

I just passed the 100 mark in the number of people following me on Twitter - the increasingly popular social media channel that combines instant-messaging and ‘micro-blogging’ via the site, Twitter.com. (More than a million people are Twittering.)

100 is, for me, a lot of Followers - especially since 99% of them are strangers, many on the other side of the world. So what is it that draws them to my Tweets (posts on Twitter): My pithy words? Great link sharing?

The answer lies in the name of my Twitter account - writingSEO - which is visible to all and searchable.

So, 100 folks with a like-minded interest in SEO have done a search across Twitter.com and my name came up… logically, they clicked on ‘Follow’ to see if I have SEO pearls of wisdom to share.

An Audience is Born

Suddenly, I have an audience! Enough of a following to start Twittering more frequently and try to keep every post relevant to SEO and, hopefully, with lessons learned from my own business and questions to generate discussion amongst my Twitter peers.

The end game: idea-sharing, collaborating, sales leads (I’ve already had a few inquiries from fellow Twitterers as to my SEO and SM services), intellectual engagement, brand management, improved visibility in the marketplace… It’s all good.

And it all started with an optimized name. I confess, when I bought the domain, writingSEO.com, I didn’t consider its keyword-rich branding carrying my business much beyond the site/blog itself. But now that I have social media accounts, I see the full value of the name I chose.