I came across an article the other day that nicely spells out the 10 Commandments of Search Engine Optimization. The ‘commandments’ are all good and true and well-tested by time… but there’s a very important edict missing:
#11. Thou Shalt Not Cease SEO
Without the ongoing commitment of SEO work, the Google juice that your web pages receive dries up - and you are no longer assured Page 1 rankings for your website. You’ve got to keep squeezing the SEO fruit!
Some fundamentals that must go on (forever) to keep your web presence top-of-mind for searchers:
- Link Building: Article marketing, directory submissions, blogger outreach… it takes time and smarts to get those quality inbound links to your site from other authority sites.
- Keywords: Gotta stay on top of search terms being used by your prospects; are they changing? did you get the best ones?
- Content addition: blog posts, case studies, whitepapers, press releases, product specials, etc. appearing on your site with regularity - and written with those latest keywords you’ve found.
Too busy to do all this, week after week? Fortunately, SEO experts can save you time and get it right the first time - no wasted efforts, and maximum results in page rankings.
Fail to follow the 11th Commandment - Thy Shalt Not Cease SEO - and your greatest sin will occur: sliding off page 1 of Google search results!
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