I just came across this major contradiction by journalist Steven Straus writing, “Get on Google’s Good Side with SEO.”
“…there is in fact a great way to market your business that is not expensive and is very effective. However, it is quite time-consuming. It’s called search engine optimization. SEO gets you noticed, is practically free marketing and increases sales. SEO is the magic bullet.”
“Quite time-consuming” AND “practically free”?? How does that work? Time is money, naturally… whether or not you use your own staffing resources (payroll costs) for search engine optimization (SEO) or you outsource it to an SEO expert.
Warning: MSM at large
But when I consider the source - Strauss is a USA Today columnist - I am not surprised he would make such a misleading statement. What does a veteran of mainstream media (MSM) know about search and Internet marketing?
I suggest that his observations about the cost of SEO be taken with a (very large) grain of salt.
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[...] Ha! Put that in your pipe and smoke it, mainstream media! [...]
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