Do your bit for the environment - invest in search engine optimization instead of advertising in a print magazine or newspaper. That way, you help save trees and get face time on the the built-in marketing channel known as the Internet!
Not to mention that, with SEO getting more eyeballs on your products/services, you aren’t dealing with issues that haunt print publications:
No website ever ended up at the bottom of a birdcage - unlike the fate of newspapers and magazines after their limited shelf life.
Search engine-optimized websites will show you exactly how your prospects are coming to you; tracking leads from mag ads is still largely a guessing guess.
OK, you don’t have to boycott print publications… I’ve got nothing against them. (In fact, I used to edit and write for several magazines and newspapers.) They can be an effective marketing vehicle, especially specialty magazines and other niche publications.
But be sure your Internet marketing efforts are getting some of your best bucks; SEO will give you the biggest bang, for sure, when it comes to generating new business.
Be search engine-friendly. Be environmentally-friendly.
Happy Earth Day to you from all of us at writingSEO!
2 comments ↓
I enjoy magazines and the internet equally, like I expect most people do. The key to connecting with prospects and customers is using all forms of media effectively.
Our company publishes both magazines and web pages. With magazines we produce a product that our target can relate to and put it on newsstands where people find it. With web pages it is much more difficult since we all rely on search engines for people to find us. Thus the need for SEO.
As for saving the planet please put your magazines in the blue box and if you are using the internet please turn off your computer … oh wait … not now!
Good to hear from a fellow media insider - your take is fair; we can all live in harmony, online and print.
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