Right Brain + Left Brain = Writing + SEO

As one of those poor sods compelled to pick up a crayon/pen/mouse to scribble and doodle since the age of 6 - I was gratified (if not a little shocked) to discover that my mad skills in the arts actually have value in the business world of the 21st century.

Welcome to the Creative Economy - a place where the artsy-fartsy set gets to turn the tables on the numerical whiz-kids and techie geeks… Where “right-brain” juices flow in a steady, productive stream into a sea of innovative solutions.

Why is it our time to shine? Because once all those “left-brain” big-heads made our society as efficient and productive as numbers and computer chips can, what’s left over for improvement is… the “intangibles.”

Big ideas. Imagination. Conceptualization. Empathy. Connecting the dots in a non-linear fashion.

Automation frees us up for doodling

The New York Times recently wrote that:

Much of the left-brain-centric work that the Information Age workers of America once did — computer programming, financial accounting, routing calls — is now done more cheaply in Asia or more efficiently by computers. If it can be outsourced or automated, it probably has been.

Now, I’m a funny bird; I’ve had a passion for business for the last 20 years right alongside my creative doodling. For example, automation happens to be near and dear to my heart. For years, I edited and wrote for a national magazine about manufacturing automation, reporting on ‘lights out’ factories, machine vision, robotic systems, motion control and the myriad other technologies that boost productivity (not to mention take away the burden of dirty, dangerous and tedious work from people).

So I’m no Luddite when it comes to technology and how it has advanced our society, largely for the good.

But I think, at first, that many of the engineers working in automation were amused by my distinctly non-engineer approach to covering their field. In time, though, I impressed some of them because my ideas would prove innovative enough to influence business decisions.

And, truth be told, I always figured that - aside from my natural artistic sensibilities - I’m so right-brained because I’m left-handed. (Did you know that 3% of the world’s female population are lefties.)

As it turns out, I use the logical, linear left half of my gray stuff just as often; my career has shown me that.

The connection to SEO is…

Search engine optimization is the perfect marriage of:

• Right brain: great web writing and all the high-minded conceptual work that goes into that (research, creative flair, edits/rewrites, ’speaking’ to one’s audience); and
• Left brain: search engine algorithms, search technology, source code, metrics systems…

writingSEO is the merger of these two sides that coexist happily inside my skull. This company is my heartfelt way of bringing creativity and technology together to boost your business.

As The New Times put in:

Now the master of fine arts, or M.F.A., Mr. Pink says, “is the new M.B.A.” [Daniel Pink is author of the 2005 book, A Whole New Mind.]

What do you think? Are you looking to inject more creativity into your business processes? Hiring any artistes these days?