No ‘Fan-sumers’, Please… We’re Corporate

Wow, great blog post here, titled “Shut up, you’re helping the customer” with a sad little story about an employee who tried to build good customer relations using social media  - only to be punished by his boss and HR for his efforts!

Company buy-in is not always a shoo-in

With PROsocialmedia, we’re taking on somewhat more “edgy” project than with our writingSEO work- not quite as straightforward as finding keywords and writing web content to rank on Page 1 in Google search resuls.

So, one of the criteria we ask for early on - like, before we even sign a contract with the client - is for management buy-in for the Social Media Optimization (SMO) project…. as high up the food chain in the corporation as possible.

Not only is exec buy-in critical, but so is a clear policy on how employees may engage in social media spheres -both when they’re at work and when they’re not. It’s something we always of our SMO clients.

We don’t want to get anyone fired… and we sure don’t want to drag a company, kicking and screaming, into the social media world. You gotta wholeheartedly embrace it, take the (few) risks involved - to reap the benefits of engaging in conversation with your customers and prospects in ways that will change forever how you do business.