Lean Times Should Mean More SEO, Not Less

Recession is traditionally a time to hunker down and survive as a company… but it can be a time to thrive instead - scooping up the customers of your competitors who go out of business.

A common mistake is to slash your marketing spend during tough times - precisely when you need to boost efforts to get found by prospects.

An SEO blog in Spain describes it thusly:

Many businesses have gone under due to killing their advertising budget at the most critical time, when all the smarter businesses knew that far from reducing advertising and marketing spend, it should be increased… This will be the first time [in a recession] this is applicable with SEO as the subject, but as Search advertising and marketing have to a large extent bitten very deeply into traditional advertising formats, Radio, TV & The Printed Media… we can safely assume that the SEO-savvy businesses can apply the same logic to SEO in this recession.

You definitely cannot afford to sit back and hope that prospects find you online; word-of-mouth is only going to get you so far in these tough economic times.

You need every single dollar you spend on marketing right now to get you great results in lead generation. Nice thing about SEO services - they’ll give you ROI with a rocket launcher.