How to Use Social Media for PR

I sometimes find it frustrating how the various facets of my work are put in silos: SEO vs. PR vs vs Social Media vs Link Building… when, in fact, they all overlap and bring benefits to each other. The chain of love goes something like this:
Get Found [search engine optimization]
Get Connected & Talked About [social media]
Get Visited [link building]
Get Orders! [ultimate end game]

Sometimes it’s unpopular with the Social Media Set to directly equate their ’special world’ with something as crass as search engine results. I call those folks snobs, and I happen to believe in the following statement:

Success in social media = getting noticed in search!

My services include SEO and SMO (social media optimization) and Link Building and Digital PR - and they’re all pointed in the same direction: at conversions and sales.

I’ll let you make your own decision on where/if the lines blur between the difference disciplines of web marketing; here’s some recommended reading:

• 10 Ways to Make Press Releases SEO-Friendly
• Use Online PR for Link Marketing
• Is Social Media & Search a Love Story or a War Story?
• The Social Media Press Release