‘Google U’ Article Gets Buzz

My recent shots at mainstream media aside (remembering I was part of the MSM for decades!), I am happy to report that folks are still reading print. That’s the evidence of the Google U article in Biz Magazine Nov 2008 I authored.

Several businesses called me after reading the article - my outline of the business benefits of search engine optimization, including the case study of a retail website I helped get better page rankings. That company, Custom Orthotics Design Group, Ltd., is quoted in my article:

“…[Linda] Laakso turned to a professional SEO agency that conducted extensive keyword research, wrote the pages to SEO specifications and conducted linkbuilding – all with the purpose of getting those two [new product] web pages ranked high on Google’s list of search results. Within two weeks, Custom Orthotic was listed in the top five results for the search terms specific to her new products! The investment of a few hundred dollars gave her web exposure like she’d never had before.”

I think the sidebar I wrote to accompany this article, titled “How to Find a Good Search Engine Optimizer” was equally as popular with readers; any warning flags in a sea of SEO specialists are appreciated!

Anyhoo, I’m happy with any way I can get more businesses to embrace search, social media, digital PR and all other aspects of Internet marketing - heck, even print can be worth the effort!