Beware DIY Copywriting

January 18th, 2009 | writing

Content is King - we’ve all shouted from the turrets for years. But now the kingdom is realizing that the content is wearing no clothes (or very shabby ones). You could say, the crown is crumbling…

Good-quality content is the single best way to increase website visibility and increase the time folks stick around your site and DO stuff - read, share, vote, download, comment, inquire… buy!

According to a UK agency, the best way to achieve search engine ranking success is to employ professional copywriters:

“If we’re placing as much importance on the content as we do on the design itself, then why do so many people pay lots of money for design and then write the content themselves?”

Ah, Do-It-Yourself Copywriting - the ole “If I am literate, I must be able to write…” syndrome. Seems the road to poor web analytics is paved with good intentions.

I am lately getting a ton of work copywriting for sites - the keywords, site map, page subjects handed over by frustrated wannabes- so I can dive in and do what I do best. Write. Professionally. So People Read it.

So, to site content DIY-ers, I say… [apologies to Home Depot]:

No You Can’t. We Can Help.