Yesterday I was at an annual conference of one of my clients - a national company with decades of history with the Canadian consumer - and I was impressed by more than the 1,500 attendees and great speakers.
I loved what the president said to me: “We’re a small company - with a big brand.”
Now, this client is not a traditionally “small” business, given they have dozens of staff at head office alone. But benchmarking his company against other national organizations in his industry, he says his company weighs in on the light side re: resources.
Small company. Big brand.
What the president’s comment meant to me was the fact that search engine optimization and social media optimization are the great leveler for small business competing against global brands whose ad budgets are likely greater than all the revenues of a small business put together!
That’s precisely why this savvy CEO hired me to work on his company’s social media strategy, working hand-in-hand with his internet marketing team that has organic and paid search strategies already in place.
What a pleasure it is for me to work with leaders like this - who GET that size truly doesn’t matter online; that listening to your consumers, and having a honest dialogue back, is what matters.
And any company, of any size, can do that!
