Entries Tagged 'page rankings' ↓

My son’s baseball team has a cheer: “WE’RE NUMBER 1, NOT 2, NOT 3, NOT 4… WE’RE GONNA WIN, NOT LOSE, NOT TIE THE SCORE!”

I’ve had that ditty in my head for weeks now since I wrote 20 new pages using SEO best practices for TheraVitae Co. Ltd, makers of VesCell adult stem cell therapy -  and virtually every single new page ranked on Page 1 of Google’s search engine results within two weeks of them going live (surpassing even my best expectations)!!

We’re talking Page 1 spots - including many in the top 4 - for highly competitive, well-searched terms like “heart failure epidemic” and “the process of stem cells” and “health facts on the heart” (in the latter case, spot #1, ahead of authority sites such as National Heart, Lung and Blood Institute and leading health site MedicineNet)…

Included Video SEO

And more than a dozen other search terms/keywords, including those used for seven new optimized corporate video pages (such as the one optimized for “use of stem cell for heart repair” now on Page 1 of Google results). I’m a big proponent of Video SEO; I got this client to upload all of its patient testimonial videos to a few dozen of the leading video-sharing sites beyond just YouTube.

Great Rankings Also From an Optimized Blog

While most of my client’s Page 1 organic search rankings came from superlative SEO writing on the new pages from the microsite created, a handful of the first-page rankings came from the optimization of the corporate blog, plus links from other news aggregators, dozens of top blog search engines and directories in which I listed the company, and a new batch of inbound links from leading sites of related content.

Not to mention links born from the presence of TheraVitae/Vescell now on Twitter, Flickr, Facebook (driven by grateful patients), Squidoo, YouTube - the result of the Social Media Strategy I put in place for them.

Tight budgets didn’t keep this burgeoning biotech pioneer from taking the initiative to reach prospective patients - by getting on Page 1 and by joining online conversations.

May your own organization have the same foresight!

“If you google our company name, our website comes up first,” a business owner proudly told me.

As it happened, he had changed his corporate name from a stuffy, law firm-sounding moniker to a fun, sexy name a few years ago that better reflects the kind of work he does and is easier to brand. (Let’s call it “Company Cool.”)

While he wisely didn’t limit his corporate branding to a name loaded with desirable search terms (imagine a site called CoolStrategiesforStartupFirms.com, for example!), his website is going to need considerable SEO work to get on Page #1 in Google searches, rather than the relatively useless number #1 spot he has for “Company Cool.”

Why useless? Because FEW, IF ANY, OF HIS PROSPECTS ARE SEARCHING with the search term, “Company Cool.” If they know his name already, they’ve already been reached by his other forms of marketing: Word-of-Mouth, print, radio, etc.

How are your prospects searching? Anything else…forget about it!

His prospects - the ones who don’t know his company yet - are typing phrases related to his services, his industry, their geographic area, their business needs, etc. into their Google search bar.

I didn’t tell him all this at the time of his comment (we were living it up at a business-anniversary party), but I did follow up with the revelation in an email.

He’s interested in learning more about Search Engine Optimization (SEO). This from an executive with decades of (print and broadcast) marketing experience. He recognizes the need to learn more about Search, acknowledging that it’s become a necessary competency for 21st-century business. Kudos!

One of my clients’ websites just reached the search engine rankings #2, 3 and 1 (page one) for his best keywords - those being the search terms most often used by his prospects.

And he got those results with two weeks of applying the recommendations I made in an SEO audit and strategy for his site!

My client, who runs a B2B service that is marketed online only, estimates that the SEO strategies will save him $6,000 in advertising costs this year. (He pays for certain keywords to drive traffic to his site, through Google AdWords campaigns.)

Amazing what a little Search Engine Optimization know-how can do.