“SEO as a Career - Where Technology, Design, Copy and Marketing Meet” - that’s the title of an online article recently posted that interviews 6 “successful, famous and established SEO professionals” in 5 nations, including.. yours truly!
I was contacted by journalist Naveen Bala for an interview about how I got into the biz, tips for others and my typical day. My esteemed colleagues - including well-known SEO trainer Aaron Wall and author of industry bible, SEOBook - were all asked the same questions.
Some of my favourite responses (beside my own, natch) include the following:
“Cost. Ability. Past projects. Backlink proposal.” - Kevin Gillett, American SEO.
(The Question: If you were hiring an SEO expert, what would you look for?”)
“Managing and tasking my virtual team; Going over clients accounts in my Webmaster tool, Analytics and the MCC dashboards; 1 hour of self business marketing (PPC, articles, social media, etc.)” - Israeli SEO, David Ratovitch
(The Question: What do you do in a typical day?)
“SEO content has moved on from the days of simple key word stuffing and now goes hand in hand with good original copy.” - Gary Cottam, UK SEO leader
(The Question: Advice for beginners?)
“For me its in-house corporate jobs.. the strategies and techniques that we can use for in house cannot be put on marketing agencies nor in freelancing as they are limited to particular slot of work and activities.” - Nisha Garg of India
(The Question: What do you think is the best career path - freelance, marketing agencies, or in-house corporate jobs?)
“I was 1 of only 2 matches in the Yahoo! Search database for the misspelled version of an online casino back when online gaming was legal… Search engines are much more aggressive with spell correction tools so that opportunity is no longer as strong, but new opportunities open as old ones close.” - Aaron Wall
(The Question: “Any interesting/funny experiences regarding search engines you can share?”)
Do you love good music? Yeah yeah!…
No, wait. I mean: Do you love Social Media?
If so, drop me a line via email or comment at the end of this blog post - I’m looking for a few good men/women to augment my company’s online research, strategy, training and metrics - all focused on Social Media.
PROsocialmedia is a Hamilton-based company that teaches companies how to join the online conversation with their existing and prospective customers. The tagline of PROsocialmedia pretty much says it all: Consumers Rule.
We have several positions open - both full-time and part-time. Generally speaking, the jobs cover the same work, which is:
- Web research, using Google and various other search engines.
- Analysis: making creative connections between the research and social media ideas for clients.
- Brainstorm ideas with fellow employees in a non-confrontation manner.
- Express potentially technically frightening information in a palatable way, re: Instructing clients how/when/why to use social media platforms such as Twitter, Flickr, Facebook, blogging, Digg, wikis, forums, etc.
- Measure success of our social media strategies for the client using Google Analytics and other systems and tools.
Attributes and Skills Required
• Strong research skills, really enjoys hunting for information online
• Passion for digital marketing
• High degree of literacy
• Creativity in spades
• Works well in a team in a small space, with fluid job roles
• Eager to get deep training in the Web 2.0 (social media) space
Start date: Jan. 5, 2009 or as soon after that as you can.
Contact: Heather Angus-Lee, president. Email or phone 905-308-0038.
Shown here is a diagram of our company hierarchy - just kidding! But, actually, this colorful cluster does represent the kind of hugely varied array of media and ideas we mash together every day to create Social Media Marketing success stories for our clients!
Be a part of a bright, beautiful world of social media minds! Join us at PROsocialmedia!
(That could be YOU, second yellow cube from the top!)