I am writing SEO copy for a B2B site right now, for which the client has requested no photos or other illustration for his pages. Sigh… the poorly underestimated visual element.
I picked up this postcard in Vermont last June, on a business/pleasure trip. (I would have paid for it, but it was free at a state park.)
Why did I keep it? It rocks in terms of originality! Who knew Vermont was such a cool place to be bovine?
CONS: The postcard is not optimized:
- No mention of Vermont on the front (nor any sell copy at all there)
- No mention of Vermont on the back, except for obtuse inclusion of vt in 2 out of 3 web addresses (and the second of those goes to a non-existent site!)
Image Optimization 101
1. Use images!! Photos, or illustrations, or graphs, or all of the above.
2. Teach yourself how to code each image so it is Search Engine Optimized - or hire someone to do it.
(The postcard shown here is optimized; its meta-tag reads “image SEO”, matching the title tag of this page, “Search Engine Optimization of Images.”)
3. Add your photos to Flickr, a massively popular photo-sharing site, so that people trolling for your subject (like, Vermont) will come across the image, which is clickable, and go to your site.
4. Be creative. If Cows can Waterski, and Pigs can Fly, then why oh why can’t I… ? I mean, paint a rainbow with your web images!